PRODUCT MARKETING LEADER
Sean D.
Lauer
GTM strategy, messaging and positioning, content creation, persona development, and competitive intelligence
ABOUT ME
As an award-winning marketer with over 14 years of experience, I possess deep expertise in product marketing and a keen understanding of user and customer needs. I prioritize building strong relationships and leading with empathy to solve problems and drive successful outcomes. As a seasoned leader, I have a growth mindset and value cross-functional teamwork. With honed strategic, analytical, and creative abilities that help me drive effective product and GTM strategies, I am confident in my ability to deliver results and drive growth for any organization.
“Sean is a motivated, creative Product Marketing leader and problem solver.”
“[Sean] takes strong ownership of his projects, provides clear and actionable direction, and always delivers whatever is asked. ”
“Sean is a rare breed, a designer-turned-businessperson. ”
WORK
gtm strategy
Defining the plan to introduce and promote products or services to target customers, capture market share, and achieve business objectives.
looks like
A strategic document outlining the who, what, when, where, and why of your product launch
related work
Collaborative intelligence category launch
Mural's free forever plan launch
Mural campaigns and content targeting key audiences and use cases
Mural's Client Collaboration Cheat Sheet
messaging & positioning
Crafting persuasive and distinct messages that effectively communicate the value, benefits, and differentiation of a product or service to the target audience.
looks like
A single source of truth featuring core elements that can be applied to GTM efforts
Content creation
Developing targeted and compelling content that aligns with the overall strategic objectives of a business, effectively engaging and influencing the target audience.
looks like
Presentations, blogs, slides, one pagers, videos, research reports, case studies, and other customer-facing assets
persona development
Building detailed profiles of individuals who use or purchase a product or service, providing insights to guide product, marketing, and sales strategies.
looks like
An overview of your target audience(s)—who they are and how to reach them
related work
Twitter: Moving at the Speed of Millennials narrative for millennial-focused advertisers (available upon request)
Twitter "Food is Happening" one pagers for dining advertisers (available upon request)
Mural persona "profile cards" and cheat sheets for sales enablement based on firsthand research, product data, case studies, customer evidence, and feedback from the field
Competitive intelligence
Gathering and analyzing information about competitors, their strategies, products, and market dynamics to gain insights that inform business decision-making and enhance competitive advantage.
looks like
Battle cards, talk tracks, wedge questions, win/loss interviews, and more
related work
Internal and confidential resources and enablement sessions for sellers
PR & SPEAKING
AMA: MURAL SENIOR DIRECTOR, PRODUCT MARKETING, SEAN LAUER ON COMPETITIVE POSITIONING, SHAREBIRD
THE BIGGEST CHALLENGES FACING B2B PRODUCT MARKETERS TODAY FEATURING SEAN LAUER OF MURAL, BOLD AND CREATIVE B2B GROWTH [podcast]
2021'S TOP 100 PRODUCT MARKETING INFLUENCERS, PRODUCT MARKETING ALLIANCE
BUILDING A PRODUCT MARKETING ORG AT A HYPER-GROWTH STARTUP, PRODUCT MARKETING ALLIANCE
DIGITAL WHITEBOARD SPECIALIST MURAL ACQUIRES LUMA INSTITUTE, REWORKED
WHAT MURAL’S ACQUISITION OF LUMA SAYS ABOUT TODAY’S STATE OF COLLABORATION, MIND MAPPING SOFTWARE BLOG
#SMDAYPHL: SOCIAL MEDIA DAY BRINGS INNOVATION AND INSIGHT, PHILLY INFLUENCER
HIGHLIGHTS FROM SOCIAL MEDIA DAY PHILADELPHIA, SLICE COMMUNICATIONS
WE SAT DOWN WITH TWITTER’S MARKETING LEAD AND HE SHARED WITH US A FEW PRO TIPS!, WOOTER ICE
Education
University of virginia
Darden School of Business, MBA
McIntire School of Commerce, BS
Parsons School of Design
AAS, Graphic Design
