sean d. Lauer

Marketing is human

Human-centric GTM strategy, messaging and positioning, content creation, persona development, and competitive intelligence

ABOUT ME

I believe great marketing is empathy plus precision: understand what buyers actually care about, then communicate it with clarity, proof, and consistent execution.

I’m Sean Lauer — a B2B SaaS marketing leader with deep product marketing roots. I’ve led cross-functional marketing strategy and execution across companies like Twitter, Mural, and Instruqt, partnering closely with Product, Sales, CS, and Exec teams to sharpen ICP, build durable positioning, and turn the story into pipeline, adoption, and retention.

My work spans the full marketing surface area: messaging and narrative, go-to-market strategy, launches, demand and lifecycle programs, content and thought leadership, sales enablement, and competitive strategy. The through-line is PMM: customer insight, category context, and product truth underpin everything — because broad marketing only works when the foundation is right.

I’m open to full-time leadership roles and select project or contract work, especially when a team needs to clarify strategy, tighten execution, and build a repeatable GTM engine. If you’re building a serious product and want marketing that’s both strategic and hands-on, I’d love to connect.

“Sean is a motivated, creative Product Marketing leader and problem solver.”

— https://www.linkedin.com/in/seandlauer/

“[Sean] takes strong ownership of his projects, provides clear and actionable direction, and always delivers whatever is asked. ”

— https://www.linkedin.com/in/seandlauer/

“Sean is a rare breed, a designer-turned-businessperson. ”

— https://www.linkedin.com/in/seandlauer/

HOW I ADD VALUE

gtm strategy

Defining the plan to introduce and promote products or services to target customers, capture market share, and achieve business objectives.

looks like

A strategic document outlining the who, what, when, where, and why of your product launch

Mural's free forever plan launch

Mural campaigns and content targeting key audiences and use cases

Mural's Client Collaboration Cheat Sheet

Game time on Twitter: A recipe for your brand’s success

Twitter's first-ever #TasteOfLive NFL live broadcast event

messaging & positioning

Crafting persuasive and distinct messages that effectively communicate the value, benefits, and differentiation of a product or service to the target audience.

looks like

A single source of truth featuring core elements that can be applied to GTM efforts

related work

Mural home page

Collaborative intelligence category launch

Outcome-focused content to drive marketing and sales efforts

Twitter's Ads Transparency Center (2018)

Redesigned advertising campaign form

Conversation and tweet engager targeting features

Content creation

Developing targeted and compelling content that aligns with the overall strategic objectives of a business, effectively engaging and influencing the target audience.

looks like

Presentations, blogs, slides, one pagers, videos, research reports, case studies, and other customer-facing assets

The Total Economic Impact of Mural for SAP (research)

Autodesk designs effective hybrid work with Mural and the LUMA System™️ (case study)

Making collaboration work: templates for remote and hybrid teams (blog)

persona development

Building detailed profiles of individuals who use or purchase a product or service, providing insights to guide product, marketing, and sales strategies.

looks like

An overview of your target audience(s)—who they are and how to reach them

related work

Twitter: Moving at the Speed of Millennials narrative for millennial-focused advertisers (available upon request)

Twitter "Food is Happening" one pagers for dining advertisers (available upon request)

Mural persona "profile cards" and cheat sheets for sales enablement based on firsthand research, product data, case studies, customer evidence, and feedback from the field

Competitive intelligence

Gathering and analyzing information about competitors, their strategies, products, and market dynamics to gain insights that inform business decision-making and enhance competitive advantage.